1. Organize meetings with each media representative from the newspapers, radio and TV stations in your area to introduce yourself and your program. Create a file of deadlines, method of submission, publication calendar, contact person / back-up person and available PSA time. Send frequent thank you notes to your media contacts.
2. Prepare a media kit.
3. Organize locate youth to produce campaign slogans and logo items (t-shirts, buttons, tickers, etc). Use brainstorming sessions to agree on a logo and run a poster contest for the logo design. Find sponsors. Upload all your materials to the web. Be sure to be present in social media like YouTube , My Space and Facebook.
4. Run an art contest with the local art gallery or art council and get people of all ages involved and all media – writing, drawing, illustration, photography, etc. Display entires in a county office building for one month. Hold a reception for participants and award certificates to winners.
5. Organize local youth to produce a PSA (public service announcement. Intergrate the curriculum with a high school IT teacher to teach youth how to produce TV-quality materials. Use the help of a production company as a sponsor.
6. Combine with local law enforcement agencies to produce a documentary with a local television station.
7. Facilitate Friday evening movie nights featuring films about addiction where experts, parents and youth discuss issues before the film.
8. Develop a storytelling day with the local library and have children who are impacted by drugs write stories and share them (if they want to) with other children by reading them aloud.
9. Broadcast your message via billboard. Make it readable. Keep your words short. Run a contest for the billboard design.
10. Piggyback on monthly National campaigns to attract added interest.